Trusted Indices Driving Sustainable Growth Across Business and Society
By publishing indices on customer satisfaction with products and services as well as brand competitiveness,
and by operating the National Productivity Award and national productivity statistics analysis,
we work to strengthen national and corporate competitiveness while enhancing customers’ quality of life.
Data as a Competitive Edge for Your Brand.
Many organizations actively communicate their strong performance on brand indices such as NCSI and NBCI, building customer trust and elevating their brand image.
They serve not merely as numbers,
but as official proof of brand competitiveness.
This data-driven brand communication strategy
will become an essential element of brand management for all companies in the future.
KT M Mobile ranks first in the NBCI budget phone category for the fourth consecutive year, "becoming the No. 1 telecom partner"
Source: <EBN Industrial Economy 2025.08.12>
LOTTE HOTELS & RESORTS ranked No. 1 in the hotel sector for the eighth consecutive year in the 2025 National Customer Satisfaction Index (NCSI)
Source: <The Korea Economic Daily 2025.09.17>
AI-driven manufacturing innovation and renewable transitions: 44 companies, including Jaewon Industry, recognized for productivity excellence
Source: <Maeil Business Newspaper 2024.11.07>
From customer-centered management
to brand competitiveness, productivity, and performance systems,
KPC partners with you to build a path toward sustainable growth.
Trusted Indices for Companies and Brands
The National Customer Satisfaction Index (NCSI), National Brand Competitiveness Index (NBCI), National Productivity Award (NPA),
and other indicators help companies improve competitiveness and improve consumers' quality of life.
National Customer Satisfaction Index (NCSI)
An index that quantifies customer satisfaction with domestically and internationally produced products and services, based on customer experience modeling.
National Brand Competitiveness Index (NBCI)
It is an index that evaluates brand competitiveness by measuring awareness, image, and relationship levels formed through a company’s marketing activities.
National Productivity Award (NPA)
A government award program that recognizes companies leading in productivity improvement through systematic corporate management and innovation activities.
National Customer Satisfaction Index (NCSI)
NCSI is a customer satisfaction index developed by the Korea Productivity Center in collaboration with the University of Michigan.
Based on the American Customer Satisfaction Index (ACSI) model, it has been successfully adapted for Korea and is now widely used across Europe, Singapore, Japan, and beyond.
National Customer Satisfaction Index (NCSI)
NCSI is a customer satisfaction index developed by the Korea Productivity Center in collaboration with the University of Michigan.
Based on the American Customer Satisfaction Index (ACSI) model, it has been successfully adapted for Korea and is now widely used across Europe, Singapore, Japan, and beyond.
01
For Companies
02
Utilization by Consumers
03
Utilization for Policy & Research
Beyond Korea,
A Global Standard for
Customer Satisfaction
Based on Korea’s survey model,
NCSI is now adopted in over 30 countries worldwide,
establishing itself as a global benchmark.
National Brand Competitiveness Index (NBCI)
NBCI identifies brand competitiveness
through brand-related evaluations gathered from consumers. Using standardized measurement tools,
it also enables benchmarking across competing product categories and industries
, supporting companies in strategic brand management.
National Brand Competitiveness Index (NBCI)
NBCI identifies brand competitiveness
through brand-related evaluations gathered from consumers. Using standardized measurement tools,
it also enables benchmarking across competing product categories and industries
, supporting companies in strategic brand management.
01
Index Development
Developing and operating brand competitiveness indices such as NBCI.
02
Research and Reporting
Conducting brand trend analysis, market research, and policy recommendations.
03
Information Disclosure
Providing brand indices, reports, and statistical data transparently.
04
Brand Support
Supporting companies and organizations in establishing brand growth strategies.
Through consumer research, it derives evaluation results for each factor that constitutes a brand, as well as an overall score, and analyzes causal relationships among these factors.
National Productivity Award (NPA)
Hosted by the Ministry of Trade, Industry and Energy and organized by KPC, this is Korea's most prestigious government award for productivity.
Since its establishment in 1962, it has recognized companies, institutions, and individuals who have contributed to national economic development
and innovation for more than half a century.
National Productivity Award (NPA)
Hosted by the Ministry of Trade, Industry and Energy and organized by KPC, this is Korea's most prestigious government award for productivity.
Since its establishment in 1962, it has recognized companies, institutions, and individuals who have contributed to national economic development
and innovation for more than half a century.
The National Productivity Award serves
as a versatile data resource that can be
utilized by a wide range of stakeholders.
LEGACY
History and Authority
A half-century tradition of national productivity awards, and Korea's most prestigious government recognition
IMPACT
Enterprise
Superior management innovation and productivity improvement
Enhancing corporate value and credibility
FUTURE
Innovation and Growth
Reflecting global innovation trends
Driving industry growth and national competitiveness
| General Award | Enterprises, corporations, and organizations | Organizations that achieve outstanding productivity improvement and business performance |
|---|---|---|
| Category Awards | Enterprises, corporations, and organizations | Best organizations in areas including leadership, innovation management, customer satisfaction, manufacturing and service |
| Special Awards | Enterprises, corporations, and organizations | AI-driven companies, outstanding service companies, highly productive SMEs, and future unicorns |
| Recognition of People of Merit | CEOs, executives, employees and other contributors | Individuals who contribute to productivity improvement and innovation |
| National Productivity Leadership | Enterprises, corporations, and organizations/ individuals |
Play a leading role in boosting national competitiveness |
National Productivity Statistics
Korea's national productivity statistics have evolved from the developing-country era of the 1960s
through the industrialization period of the 1980s and 1990s to the globalization and digitalization era of the 2000s. Today, they form a world-class statistical system.
National Productivity Statistics
Korea's national productivity statistics have evolved from the developing-country era of the 1960s
through the industrialization period of the 1980s and 1990s to the globalization and digitalization period of the 2000s, and today features a world-class statistical system.
National productivity statistics are a versatile data resource
that can be utilized by a wide range of stakeholders.
01
Government / Policy
Supporting decision-making related to wages, policy, and budgets (e.g., Minimum Wage Commission, Ministry of Economy and Finance)
02
Enterprise
Setting wages, formulating business strategies, analyzing the productivity gap between large and small- and medium-sized enterprises, and driving innovation
03
Academia / Research
Research on technological innovation, industrial structural changes, international comparisons, ESG, and digital productivity
04
Research Trends
TFP analysis, R&D and ICT productivity, energy and carbon efficiency, and international cooperation with organizations such as the OECD
Labor Productivity
Total Factor Productivity
| Industry Level | Gold Industry | 01 Quarterly labor productivity index |
||
|---|---|---|---|---|
| Manufacturing(mid-level classification) | By business size | 02 Labor productivity in manufacturing by business size and industry |
04-1 Total factor productivity for manufacturing by business size and industry |
|
| By region | 03 Labor productivity in manufacturing by region |
04-2 Total factor productivity in manufacturing by region |
||
| Services(major and mid-level classifications) | By business size | 05 Labor productivity in services by business size and industry |
||
| By region | 06 Labor productivity in services by region |
|||
| Cross-industry | 07 Network productivity |
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| Company Level | Listed companies | 08 Value-added analysis for listed companies |
||
| KED Enterprise DB | 09 Long-term time-series database of company-level labor productivity |
|||
| International comparisons | OECD industry classification | 10 International comparison of labor productivity |
12 International comparison of total factor productivity |
|
| Manufacturing and services | By business size | 11 International comparison of labor productivity by business size |
||
| Productivity-specific issues | 13 R&D productivity |
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