Clients & Case Studies
- Services
- Consulting
CX & Brand
Through CX and brand consulting, we provide tailored solutions that maximize your company's competitive advantage in the market.
About Our Services
KPC's CX and brand consulting enables companies to monitor market trends and consumption patterns
and establish directions for product and service development and improvement.
Areas
Developing CX/brand
vision and mid- to long-term strategies
Building CX/brand
evaluation systems
Diagnosing and evaluating CX/brand
maturity levels
Service Features
Supporting
tailored customer strategies
Core Services
Core Service 01
CX Consulting
We provide strategic planning consulting based on CX measurement modeling,
and through CX consulting, companies can monitor market trends and consumption patterns and set directions for product and service development and improvement.
Key Characteristics of the KPC CX Measurement Methodology
- Quality indices defined as customer-driven, strategic, generalizable, and actionable,—together with customer satisfaction and loyalty—are inherently multidimensional and abstract. To ensure the statistical reliability and validity of these measures, the Structural Equation Model (SEM) is adopted as the most rigorous methodology.
- A causal methodology is an analytical tool that predicts how changes in one latent variable impact other variables within the model.
-
Building a CX Vision
and Mid-to Long-Term Strategy- Drawing insights on the need for a CX strategy through comprehensive CS analysis
- Establishing a concrete framework for implementing CX strategic goals aligned with the company’s overall vision
- Defining detailed, step-by-step action plans to achieve customer-centric management
-
Building a CX Strategy
with the NCSI Model- Measuring customer satisfaction with precision and accuracy
- Developing CX models by measuring the influence of customer satisfaction factors (incorporating methodologies such as Structural Equation Modeling, latent variables, and Partial Least Squares)
- Establishing a CX strategy through CX modeling
Core Service 02
Brand Consulting
Using its systematic methodologies, KPC provides brand-management action plans for each issue your brand faces.
KPC not only operates one of the most accurate and reliable brand-evaluation systems
but also uses methodologies that accurately measure brand monetary value, evaluate communication activities, and help ensure strong brand-management performance.
KPC Performance - Management Dual Modeling Methodology
-
Brand competitiveness
assessment consulting- Building diagnostic models to accurately assess brand competitiveness and determine its competitive position
- Diagnosing each brand domain to identify strengths and weaknesses and develop a strategic roadmap for enhanced competitiveness
- Providing practical insights at the level of detailed marketing activities
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Brand and marketing
strategic planning- Defining brand direction
- Increasing brand-management efficiency and maximizing synergies
- Developing execution strategies for brand communications
-
Brand monetary value
assessment consulting- Assessing the monetary value of your brands using the KPC Brand Monetary-Value Assessment MethodologyTM.
- Proposing marketing initiatives to enhance brand value
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Brand name and
design development consulting- Faithfully reflecting the objectives of naming and design development
- Ensuring differentiation from competitors and effective penetration of target audiences
- Securing exclusive rights and enabling stable brand operations
